Country Choice Chicken profile
We are now the leading poultry processor in the country and are committed to the group core principals of uplifting our staff and communities through on going training, economic empowerment and investment in facility infrastructure to ensure our sustainability.
During the last ten years Verino Agro Industries has invested in excess of 6 million dollars in the processing plant alone. To ensure our leading processor status, we are planning future expansion and will invest another 3 million dollars over the next three years.
Not only are we committed to commercial success but also to the environmental impact we have on our communities. We have slowly moved away from charcoal for brooding purposes and are proud to say that all our production operations are now running on gas brooding. Furthermore we have moved to coal and gas for our broiler operations in our attempt to protect our forests for future generation. At Verino we have constructed an effluent treatment system that is in line with the European requirements for the treatment of effluent water. This project was completed earlier this year and we are now releasing completely unpolluted water back into the environment.
All our chickens are raised in a completely natural environment and all our chickens are fed on non GMO grains with no animal proteins. Furthermore, all vaccination programs are of herbal origin and are antibiotic free. Overall, with good management our chickens mature rapidly and will reach our target live weight of 1.75kg per bird.
Efficiency Focused- We are focused on efficiency
- To be the lowest cost producer, invest in best practice and technology.
- Innovation, creativity and passion in everything we do.
- Be rigorous about eliminating waste – Kaizen.
- Eliminate bureaucracy.
Team Driven- We work as a team
- Understand that the collective strength of our team puts our business at the forefront of the development of the poultry industry.
- Proactively seek opportunities for enhancing team and organisational performance.
- Value our colleagues as our strongest asset and go out of our way to help them.
- To seek, recruit and retain those with our business goals at heart.
- Train & develop relentlessly.
Customer Centered- We actively engage our customers.
- Never let profit centre conflicts get in the way of doing what’s right for the customer,
always look for ways to make it easier to do business with us.
- We give our customers a fair deal, and we thank them for their business.
- Communicate frequently with our customers. If they are talking to us, they can’t be talking with the competitor.
- Empower our customers to develop and grow successful businesses by delivering products of value – their successes will be our successes.
- We place long-term relationships before short-term gain.
Never Compromise- We never compromise on product quality and service.
- Our quality is underpinned by our absolute certainty of traceability and bio-safe standards – from Farm to Fork.
- Seek and escalate customer feedback for improving Product and Service quality.
Brand Promise- We live our brand promise.
- We’re the chicken enthusiasts, we are the chicken of choice.
- We protect and strengthen our brand.
- Our passion for chicken drives brand leadership.
Always Responsible- We take our responsibilities seriously.
- Every customer, every colleague, every time, no exceptions, no excuses.
- Responsibilities to our environment and the principles of sustainability.
- Commitments made to our customers, colleagues and business partners.
- “If it’s my job, I’m prepared to stand up and be counted.”