To be the Chicken of Choice in all our markets.
We maintain a workplace culture that prioritises staff engagement, opportunities for career growth and a shared sense of ownership.
We build lasting customer relationships by delivering the best solutions in a spirit of partnership.
We manage our operations to be competitive, both on cost of production and price to customer, and to minimise wastage.
We produce healthy poultry products through strict adherence to the highest standards of biosecurity, traceability, animal welfare and food safety.