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Delivering Prosperity

Our Purpose

To enable shared prosperity through sustainable food production.

Our Vision

To be the food partner of choice.

Our Core Values

At all levels of the company, we are driven by values that permeate every aspect of our working lives:

Team Players

We recognise our greatest asset is our people.
We listen, we plan, we act, and we hold each other accountable.
We work together, succeed together, celebrate together.

Excellence

We meet the highest safety and biosecurity standards.
We ensure traceability through our Farm-to-Family value chain.
We are passionate about producing quality, healthy food products.

Commitment

We are dedicated to excellent customer service. We always keep our
promise.
We strive to be the most trusted partner providing innovative products and
service solutions.
We constantly engage and work with the communities around us.

Responsibility

We are custodians of the environment under our care.
We strive to be ethical and hold our partners accountable.
We live up to our civic and regulatory responsibilities.

Our History

1999

Construction of plant

2001

Present owners acquired

2004

Environmental upgrade – construction of extra cold store

2008

Major upgrade on blast freezing and holding rooms

2010

Upgrade to wastewater treatment system

2012

Major upgrade to overhead lines, water chilling and processing area. We passed the YUM restaurants STAR audit

2018

Expansion to Further Processed area and installation of Spiral Freezer.

2019

Company of the Year – Large Enterprise Awards.

2020

Winner of the SADC Quality Awards

Corporate Responsibility

Country Choice is a proud sponsor of the Lusaka Powerhouse Rugby Club providing kits and supporting their youth programme by donating chicken. Country Choice Chicken is also a sponsor of Mixed Martial Arts Zambia events and their fighters.

Circular Infographic showing Country Choice Chicken Corporate Sustainability Agenda

People

We maintain a workplace culture that prioritises staff engagement, opportunities for career growth and a shared sense of ownership.

Efficiency

We manage our operations to be competitive, both on cost of production and price to customer, and to minimise wastage.

Customers

We build lasting customer relationships by delivering the best solutions in a spirit of partnership.

Health

We produce healthy poultry products through strict adherence to the highest standards of biosecurity, traceability, animal welfare and food safety.